Robeco: Profit Will Save the Planet by AML Group

London creative agency AML Group has created an uncompromising and provocative campaign for Robeco, Dutch-based global leader in sustainability investing.

The print and digital campaign features four executions with bold headlines that confront the big issues around sustainability including globalisation, deforestation, plastic pollution and the internet as a surprising source of carbon emissions. Headlines like Profit Will Save The Planet­ and The Climate has A New Enemy: The Internet are designed to challenge preconceptions, spark conversation and disrupt conventional thinking