Date: Jun 2018
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Auto Trader, the UK’s largest digital marketplace for new and used cars, is kicking off a summer of football with its biggest brand promotion to date – giving away a brand-new car every time England scores a goal in Russia.

Social media users are encouraged to share posts with #AutoTraderGoals on Twitter, Facebook or Instagram after every England goal scored during the first 90 minutes of the game, for a chance to win.


Client: Auto Trader

Social & content strategy, PR: AmazeRealise

ATL: Mynt