Colorado Department of Transportation (CDOT): Stay Seen by Amélie Company

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As most pedestrian fatalities occur during evening or late hours, CDOT wanted to impress the urgent need for Coloradans to take more precautionary measures when crossing in the dark. Amelie created a stunt that would engage people on the importance of using crosswalks, and staying visible to drivers.

Street teams were placed at a busy intersection outside of a Colorado Rockies baseball game, and distributed LED-lit helium balloons to fans as they exited. The balloons made them more visible to vehicles as they crossed, and afforded our street teams a chance to impart safer crossing practices to pedestrians within an extremely relevant environment.

Credits

Eric Hines, Creative Director, Amélie Company

Jennie Jarzabek, Art Director, Amélie Company

Cecil Bozard, Senior Copywriter, Amélie Company

Josh Opat, Senior Account Executive, Amélie Company

Cari Stubbs, Account Executive, Amélie Company

Heather Popenhagen, Agency Producer, Amélie Company

Mackie Clonts, Account Director, Amélie Company

Pat Feehery, Chief Creative Officer, Amélie Company

Justin Moss, Executive Producer, Pineapple Agency

Allison Rifkin, Account Manager, Pineapple Agency

Duane Ciacco, Strategy, Pineapple Agency

Max Krapff, Account Coordinator, Pineapple Agency