Sunoco: advert-body-1 by Allen & Gerritsen

Sunoco, official fuel of NASCAR, IndyCar and the National Hot Rod Association (NHRA), has rolled out the latest installment of its 'Essence of Racing' campaign. While last year's efforts were focused around the scents of the racktrack, this year's focus is on sound. In the spots, created by Allen & Gerritsen, NASCAR's Jimmie Johnson, IndyCar's Graham Rahal and NHRA's Courtney Force play conductors. An interactive element allows fans to create their own tracks on Sunoco's digital soundboard, where they can mix together the sounds of tires, engines, screaming fans, high fives and more.