All over it by iSelect

Date: Apr 2018
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Whether it’s shopping around for an electricity provider, a better insurance policy or arranging new utility connections when you move house – life admin is boring and time consuming, and Australia is over it. Thankfully, iSelect is all over it.

In an integrated campaign by The Royals, which breaks this week, iSelect is heralding its new positioning as Australia’s Life Admin Partner, on a mission to liberate Australians from the ‘boring but important life admin’ stuff.

The new brand platform, entitled ‘All Over It’, presents iSelect as the trusted solution to life admin’s challenges. By adding more product categories and providing an effortless customer experience, iSelect is taking life admin off the plate of everyday Australians, giving them back time and money to spend on the things they enjoy doing the most.

The aim of the campaign is to introduce iSelect as the trusted go-to partner for a lifetime of life admin challenges, offering consumers clear, simple and unbiased recommendations.


Client: iSelect

CEO and Managing Director: Scott Wilson

Group Executive, Marketing: Kirsten Craven

Head Digital Planning & Performance: Andrew Bidese

Head of Retail Marketing: Emily Hayden

Sponsorship and Brand Manager: Charlyn Dimasi

Digital Marketing Manager: Krista Pech

Agency: The Royals

Managing Partner: Steve O'Farrell

Creative Partner: Nick Cummins

Creative Director: Andy Jones

Senior Copywriter: Leah Dunkley

Design Director: Gavin Wright

Campaigns Director: Georgie Brown

Head of Strategy: Michaela Futcher

Communications Director: Andrew Reeves

Head of Customer Experience: Mikaël Perhirin

Digital Project Manager: Richard Edmunds

Digital Designer: Carlo Spadazzi

Head of Content: David Rood

Content Manager: Madeline Wilson

Social Media Producer: Elsbeth Chirlin

Senior Account Manager: Haley Kriksic

Senior Account Manager: Emma Harrison

Project Manager: Pamela Lopez

Senior Broadcast Producer: Fiona Gillies

Production Company: FINCH

Director: Sean Kruck

Producer: Camilla Mazzaferro

DOP: Danny Ruhlmann

Film Editing: The Butchery

Editor: Dan Lee

Post Production: The Refinery

Lead VFX Artist: Eugene Richards

Sound: Risk Sound

Sound Designer: Dee Gjedsted

Music: Electric Dreams