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Alibaba: What is Peppa?

Client: Alibaba
Date: Jan 2019
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Alibaba Pictures has launched a teaser film to promote the release of the Peppa Pig film, ‘Peppa Celebrates Chinese New Year’ in China.

The trailer, called “What is Peppa?” follows the heartwarming journey of a rural Chinese grandfather on a quest to discover what Peppa is, in order to bring his beloved grandson the perfect Chinese New Year gift.

The film aims to promote the release of the full-length Peppa Pig film, which has been co-produced by Alibaba Pictures and Entertainment One to cater specifically to Chinese audiences. It will be released on the first day of the Year of the Pig.