Oakley: One Love by AKQA

Agency: AKQA
Client: Oakley
Date: Aug 2020
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Focusing on the love of sport, and not necessarily the aspect of winning, proved prophetic for Oakley, with the high performance sunglasses brand today debuting a song and music video that have taken on new meaning amid the Covid-19 crisis.

A new music video from Oakley stars a dozen top athletes and features a remake of one of Bob Marley’s most beloved songs, One Love, performed by 2020 Brits Rising Star Award winner Celeste. It celebrates overcoming adversity and the individual relationships people have with sports.

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