Harley-Davidson: advert-top-1 by AKQA

AKQA created the “GO LIVE, GO RIDE – HARLEY-DAVIDSON WEEKEND RIDE” campaign that turns the ordinary test drive into a unique weekend experience.

People apply at goride.harley-davidson.co.jp for a free Harley-Davidson Weekend Ride for the chance to try out one of the latest seven bike models, delivered directly to their home.

Successful applicants will have the Harley-Davidson model of their choice delivered to their home together with the exclusive GO LIVE, GO RIDE box. This contains Harley-Davidson gear such as a leather jacket, gloves and helmet, as well as a GoPro camera to capture their journey. They can keep the bike for the weekend to immerse themselves fully in the Harley-Davidson lifestyle.