SugarFizz by AJF Partnership
- Location:
Australia-based Remedy Drinks has created a fake soft drink brand in a subtle dig at cliched soft drink advertising and undermine the glamour that these ads portray.
The kombucha maker hopes this will encourage consumers to rethink their fizzy drinks, with the brand highlighting why Remedy kombucha is a better alternative to sugary soft drinks with the fake soft drink brand called ‘SugarFizz’.
In one of the campaign films, created by AJF GrowthOps, a topless and muscular man is seen opening a can of ‘SugarFizz’. He then downs the can and his stomach balloon.
“We believe Remedy can shake fizzy drinks up for good. For years, unhealthy, sugary drinks have not only dominated shelves and the fridges but also the airwaves and our streets, hijacking the concept of summer refreshment, in particular, and leaving consumers with few alternatives,” said Sarah Condon, the co-founder of Remedy.
“We want to change that. We want to make it right. The team at AJF GrowthOps has developed a fun campaign that brings this belief to life, the Remedy way.”
Credits
Creative Agency: AJF GrowthOps
Joshua Stephens (CCO)
George Freckleton (CD)
Ed Carverth (Senior Art Director)
Brent Liebenberg (Senior Copywriter)
Xavier Hogan (Senior Account Director)
Tom Bennett (Account Manager)
Erica Frick (Agency Producer)
Client: Remedy Kombucha
Sarah Condon (Co-Founder)
Phoebe Miller (Marketing Manager)
Production: Good Oil Films
Matt Kamen (Director)
John Sandow (Producer)
Simon Thomas (Executive Producer)
Edward Goldner (D.O.P)
Marni Konhauser (Art Director) Post-Production: Puffin Post
Marty Gildchrist (Editor)
Sound:
Sam Hopgood, Bang Band Studios Music:
AudioNetwork
Rusty Berther (Vocals)