Air New Zealand: Air All Blacks

Date: Aug 2019
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Air New Zealand created a new safety video that features the All Blacks ahead of the team’s 2019 season and the Rugby World Cup.

The video features All Blacks head coach Steve Hansen, captain Kieran Read and players like Sam Cane, Anton Lienert-Brown and Ryan Crotty.

American actor actor Rick Hoffman and Kiwi actor Cliff Curtis, as well as 1987 rugby legends like Sir Michael Jones, Sir John Kirwan, Buck Shelford, Gary Whetton, David Kirk, Fiao’o Fa’amausili as well as former Australia captain George Gregan also make appearances in the video.

Called ‘Air All Blacks’, the video brings viewers behind the scenes of the “newly established airline”, where ideas for the airline’s first safety video are being discussed.

Air New Zealand said the latest video is a futuristic take on two iconic Kiwi brands coming together to show the world just how much rugby is in its DNA.

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Super Nuns by Edelman

Added 18 February 2020
Agency: Edelman
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