Better By Bus: Better by Bus by Agent

Agent is leading a multichannel, 15-month behaviour change campaign to encourage more people to use the bus. They won a four-way pitch to land the 15-month contract after transport giants Arriva and Stagecoach joined forces with Merseytravel to create the first northern bus alliance.

Better By Bus is fronted by 24 young people, recruited from across Liverpool City Region, who star in a video advert that has already been viewed over 20,000 times, as well as a series of on and offline adverts across print and radio. Since the establishment of the Better By Bus social media presence, it has generated more thns 1m unique engagements in less than two months.

A third-dimensional platform game has also been built using Unity software and a bespoke website created in house with state-of-the-art frameworks. Campaign conductors will be engaging with thousands of school children over the course of the campaign as part of The Better By Bus Club.

The contract win caps off a successful 12 months for the multi-disciplinary agency, which has celebrated its 11th year in operation by winning a host of notable clients from £5bn Liverpool Waters regeneration project, Liverpool Football Club’s community foundation to national water aid charity Just a Drop.