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Aflac: Award Show

Client: Aflac
Date: Feb 2019
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The Aflac Duck's newest television commercial, 'Award Show,' will air throughout Grammy weekend, including during E! Live from the Red Carpet. In the spot, the Aflac Duck – from behind the Help Desk – reminds an artist's limousine driver that Aflac isn't car insurance, followed by celebratory fanfare for an award winner who is sporting a broken arm in a cast but knows that Aflac pays policyholders directly when they get sick or injured, unless otherwise assigned.

The company announced its collaboration with 2019 Grammy nominees, including PJ Morton as well as iHeartRadio Live with Leon Bridges, to celebrate the launch of the company's long-term commitment to connecting with consumers through music as part of its 'Aflac Isn't' marketing campaign. The new campaign uses commonly held misconceptions – what 'Aflac isn't' – and turns them into opportunities to educate consumers about what Aflac is. And as an official partner of the Grammy Awards, Aflac is using today's top artists and songs to forge a unique musical bond with consumers.

The Aflac Duck will also take to social media, continuing to build excitement with his fans. To join the conversation and view behind-the-scenes updates, follow #AflacHelpDesk and the Aflac Duck (@AflacDuck).