Waitrose: Too Good To Wait by Adam&Eve/DDB

Client: Waitrose
Date: Nov 2018
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Waitrose & Partners has parked the concept of a hero Christmas film this year and opted for a series of six 30-second spots.

The series, created by Waitrose & Partners' long-term agency Adam&Eve/DDB, is a light-hearted take on the role food plays during the rituals and traditions of Christmas. Central to the campaign is the idea that the festive season is about enjoying great quality food with the people that matter most.

Each ad in the series features a familiar festive scenario, and shows people doing whatever it takes to get to Waitrose food as quickly as possible.

Credits

Client: Martin George – Customer Director

Rupert Ellwood – Head of Marketing

Jo Massey – Senior Marketing Manager, Advertising

Alia Ahmad – Marketing Manager, Advertising

James Ward – Marketing Manager, Advertising

Becky Hofstede – Assistant Marketing Manager, Advertising

Chief Creative Officer: Richard Brim

Creative Director/s: Feargal Ballance & Patrick McClelland

Copywriter: Sali Horsey

Art director: Zoe Nash

Chief Strategy Officer: David Golding

Planning Director: Hugh De Winton

Managing Director: Paul Billingsley

Account Director: Abi Robinson

Account Manager: Kathryn Armstrong

Account Manager: Rosie Snowball

Account Manager: Emily Gower

Project Manager: Rasha Noronha

Media agency: Manning Gottlieb OMD

Media planners: Geraldine Ridgway, Emma Hawkins

Head of design: Alex Fairman

Designer: Danny Edwards

Emma Vincent-Pagden

TV:

Agency producer: Louise Richardson

Chris Battye

Production company: Outsider

Producer: Benji Howell

Director: James Rouse

D.O.P: Stephen Keith Roach

Editing Company: Work Editorial

Editor: Bill Smedley / Art Jones

Post Production: Framestore

Post Producer Josh King

Colourist: Steffan Perry @ Framestore

Music: SIREN

Audio Post Production: Anthony Moore / Dan Beckwith @ Factory Studios

IDENTS:

Agency producer: Hannah Needham

Production company: MJZ

Executive Producer: Lindsay Turnham

Producer: Amy Appleton-Smith

Director: Joy Kilpatrick

D.O.P: Stephen Keith Roach

Editing Company: The Quarry

Editor: Bruce Townend

Post Production: NineteenTwenty

Post Producer David Keegan

Colourist: Steffan Perry @ Framestore

Music: SIREN

Audio Post Production: Dan Beckwith @ Factory Studios

PRINT/OOH:

Agency producer: Olly Ravaux

Photographer: Con Poulos

Production company: Hat Margolies at Lucid Representation

Retoucher: Jon Webb

Head of design: Alex Fairman

Designer: Danny Edwards

Emma Vincent Pagden

Digital Designer Adrian Baker at Cain & Abel

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