Waitrose: advert-body-2 by Adam&Eve/DDB
- Location:
Waitrose’s Christmas offering is in stark contrast to sister brand John Lewis’s story of an imaginary colourful monster, crafting a sophisticated, black-and-white film set in a North Yorkshire pub during heavy snowfall.
‘Snowed In’, which aims to promote the spirit of community at Christmastime, sees local villagers gather at The Tan Hill Inn near Richmond, which has been snowed in 50 times since 2005 due to it being the highest pub in Britain.
When it looks as if the blizzard outside will prevent the drinkers from leaving for their Christmas dinners, the group comes together to knock up a feast using Waitrose ingredients found in the inn’s pantry. As they sit down to carve, a rescue party knocks down the door – however none of stranded show any signs of wanting to leave.
The line reads: ‘At Christmas, there’s nothing quite like Waitrose’.
Credits
Clients:
Martin George, Customer Director
Rupert Ellwood, Head of Marketing
Joanne Massey, Senior Marketing Manager
James Ward, Marketing Manager
Alia Ahmad, Marketing Manager
Rebecca Hofstede, Assistant Marketing Manager Agency: adam&eveDDB
Group Chief Creative Officer: Ben Priest
Chief Creative Officer: Richard Brim
Planner: Martin Beverley and Hugh De Winton
Joint CEO: Tammy Einav
Managing Partner: Victoria Day
Account Director: Abi Robinson
Account Manager: Kathryn Armstrong
Media agency: Manning Gottlieb OMD
Media planners: Geraldine Ridgway & Roisin Gaughran
Brand Film:
Project Name: Snowed in
Creative: Matt Gay
Agency producer: Kreepa Laxman
Assistant producer: Laurelle May
Production company: Academy
Executive Producer: Simon Cooper
Producer: Medb Riordan
Director: Martin De Thurah
D.O.P: Niels Thastum
Editing Company: Rock, Paper, Scissors / Trim Editor: Mikkel Nielson
Post Production: The Mill
Executive Post Producer: Alex Fitzgerald
Post Producer: Kirsty Ratcliffe
Creative Director: Jonathan Westley
2D Lead Artist: John Thornton
2D artists: Ed Poulson
3D Lead Artist: David Hempstead
3D artists: Michael Hunault, Jack Harris, Walter How, Tom Hales, James Hansell, Sergio Xisto Matte Painting: Can Y.Sanalan, Cameron Johnson, Katherine Ross, Jiyoung Lee, Victoria Canfora Colourist: Fergus McCall
Audio Post Production: Sam Ashwell @ 750mph
Music Producer/Supervisor: Sean Craigie-Atherton
Music Production Company: SIREN
Soundtrack name and composer: Carol of the Bells, composed by Mykola Leontovyvh and arranged by Guy Farley
Food TV, Press & OOH
Project name: Christmas Food
Copywriter: Ted Heath
Art director: Paul Angus
Agency print producer: Laurelle May
Designer/Typographer: Alex Fairman, Danny Edwards, Emma Vincent-Pagden, Mitch Gibbons Production company: Lucid Representation
Producer: Hat Margolies
Photographer: Con Poulos
Post Production: King Henry Retouching, cain&abel
Agency TV producer: Lucinda Ker
Production company: MJZ
Executive Producer: Helen Kenny
Producer: Nicola Dempsey
Director: Joy Kilpatrick
D.O.P: Jeanne Vienne
Editing Company: Marshall Street Editing
Editor: John Mayes
Post Production: Framestore
Post Producer: Sharma Lewis
Flame ops: Paul O’Brien & George Roper
Colourist: Simon Bourne
Music Producer/Supervisor: Sean Craigie-Atherton
Music Production Company: SIREN
Soundtrack name and composer: Carol of the Bells, composed by Mykola Leontovyvh and arranged by Guy Farley
