The Drum Awards for Design 2022

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Client: Waitrose
Date: Nov 2021
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Waitrose has become the latest brand to show its hand for Christmas with the unveiling of some festive star power to communicate its place as the home of the best Christmas food.

Drawing on the personalities of Extras star Ashley Jensen and celebrity chef Heston Blumenthal, the commercial promotes the funny side of festive food, bringing some much-needed seasonal cheer.

Centered on the message that ‘the best bit of Christmas is the food,’ the campaign by Adam&eveDDB showcases the stomach-rumbling treats available to fill your Christmas table, including Truffle Smoked Salmon, No 1 Truffle Prosciutto Crudo and Bronze Feathered Free Range Turkey.

Showcasing the tempting fare, the advert sees Jensen host her own Christmas party, with the actress attempting to pass off Blumenthal’s mince pies as her own.