Virgin Atlantic is gearing up for the launch of a new campaign by Adam&EveDDB that encourages travellers to embrace life and make their “one day” aspirations happen.
Imbued with Virgin Atlantic’s brand attitude of 'Life doesn’t come to you, so go to it', the ‘One Day’ campaign encompasses a host of digital and social activity aimed at those with an adventurous and impulsive spirit. A key part of the activity is ‘Claim your tweet’ - an innovative social and digital outdoor campaign that calls for writers of ‘One day I will….’ tweets from years past to claim their tweet to make their dreams a reality.
Tweeters will need to claim their 'one day' by midnight on the day in order to win Virgin Atlantic flights to help make it a reality. Once claimed, follow up messaging will tell the tweeter what destination they will be taken to, to live out their ‘one day’ for real.
The ‘One Day’ drive breaks on Monday 16th May and also includes a 30 second online video featuring user-generated images that depict some of the top ‘One Days’ of people in the UK. There will also be Instagram competition giving people the chance to win a ‘One day’ experience, as well as PR and influencer activity.
Chief Creative Officer: Ben Priest
Executive Creative Director: Ben Tollett, Richard Brim
Creative Director: Simon Lloyd
Art Director: Matt Fitch
Copywriter: Mark Lewis
Additional Credits: Agency producer: Agne Acute
Planner: Martin Beverly
Business Director: Sam Lecoeur
Account Director: Mike Beer
Account Manager/s: Katie Vine, Georgie Carroll
Media agency: PHD
Media planner: Martin O’Brien
Production company: cain&abel
Editing Company: cain&abel
Editor: James Ireland, Tom Lockwood, Hamish Logie