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Virgin Atlantic : One Day by Adam&EveDDB

Date: May 2016
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Virgin Atlantic is gearing up for the launch of a new campaign by Adam&EveDDB that encourages travellers to embrace life and make their “one day” aspirations happen.

Imbued with Virgin Atlantic’s brand attitude of 'Life doesn’t come to you, so go to it', the ‘One Day’ campaign encompasses a host of digital and social activity aimed at those with an adventurous and impulsive spirit. A key part of the activity is ‘Claim your tweet’ - an innovative social and digital outdoor campaign that calls for writers of ‘One day I will….’ tweets from years past to claim their tweet to make their dreams a reality.

Tweeters will need to claim their 'one day' by midnight on the day in order to win Virgin Atlantic flights to help make it a reality. Once claimed, follow up messaging will tell the tweeter what destination they will be taken to, to live out their ‘one day’ for real.

The ‘One Day’ drive breaks on Monday 16th May and also includes a 30 second online video featuring user-generated images that depict some of the top ‘One Days’ of people in the UK. There will also be Instagram competition giving people the chance to win a ‘One day’ experience, as well as PR and influencer activity.

Credits

Chief Creative Officer: Ben Priest

Executive Creative Director: Ben Tollett, Richard Brim

Creative Director: Simon Lloyd

Art Director: Matt Fitch

Copywriter: Mark Lewis

Additional Credits: Agency producer: Agne Acute

Planner: Martin Beverly

Business Director: Sam Lecoeur

Account Director: Mike Beer

Account Manager/s: Katie Vine, Georgie Carroll

Media agency: PHD

Media planner: Martin O’Brien

Production company: cain&abel

Editing Company: cain&abel

Editor: James Ireland, Tom Lockwood, Hamish Logie