Sony PlayStation: Play Has No Limits by Adam&EveDDB
- Location:
Sony Interactive Entertainment has debuted its latest spot for the anticipated PlayStation 5.
The spot opens on a hero as she crosses an icy landscape. She is able to sense something under the surface as she places her on hand on the ice. A kraken appears through the ice, trying to swipe at her with its huge tentacles. She escapes effortlessly.
Next she appears in a rainforest encampment. She hears something in the distance; moths hitting a light in a tent, a radio in a faraway rainforest hut. Suddenly she hears the chamber of a heavy artillery weapon as a shell is fired, she manages to dodge as it passes her. She is somehow able to hear it before she sees it.
She then make her way into a dark cave. She’s approaching a futuristic portal. She draws back her bow and aims. Finding the perfect tension point on her fingertips, her arrow travels through the portal with precision. She’s opened up another chamber of the cave where an enormous rock creature awaits – she takes aim again, she’s ready.
“Back in June we introduced the world to PlayStation 5 and our new global tagline, 'Play Has No Limits', an expression of the PlayStation brand and our spirit. It’s our recommitment to gamers worldwide that we will continue to fight against limits and reset the expectations of what’s possible.” says Mary Yee, vice-president of global marketing.
“We are proud to debut our first global spot for PlayStation 5 under this tagline that showcases the sensory experiences that immerse you deeper into the game, enabled by the DualSense wireless controller, and highlight the player experience available on PlayStation 5.”
Credits
Client: Sony Interactive Entertainment
Brand: PlayStation
Project/Campaign name: PS5 ad
First Air Date: 20 August 2020
Client/s:
Senior Vice President, Head of Global Marketing: Eric Lempel
Vice President, Global Marketing: Mary Yee
Director, Global Marketing: Adam Grant
Manager, Global Marketing: Dianne Segovia
Senior Manager, Global Marketing: Jayne Murphy
Brand Manager, Global Marketing: Alejandro Villero, Mattia Maccario
Adam & Eve DDB
Chief Creative Officer: Richard Brim
Executive Creative Director/s: Ant Nelson, Mike Sutherland
Creative/s: Clarissa Dale, John Trainer-Tobin
Agency producer/s: Nikki Cramphorn, Jack Bayley
Agency Assistant Producer: Clio McLeary
Project Manager: Sam McGeorge
Planner/s: David Mortimer
Managing Partner: Sarah Coleman
Business Director/s: Matthew Harris
Account Director/s: Mitch Lovich
Account Manager/s: Madeleine Burrell
Account Executive/s: Jemima St Aubyn
Business Affairs: Dolores King, Gemma Davies, Klaudia Jozwicka
Executive Content Director: Simon Adamson
Head of Content: Jessica Taylor
Social Director: Sophie Chaytor-Grubb
Senior Content Creative: Matthew Osborne
Digital Display Lead: Marceline Le Gaufey
Assisted Integrated Producer: Richard Bailey
Interactive Creative: Hash Milhan
Designer: Rhys Martin
Front End Developer: Ben Aldrich, Jack Christian
Quality Assurance: Mark Sadler
Cain&Abel
Producer/s: Laura Frischke, Caro Hamilton, Arsalan Jamshid, Aleksandra Bulkowska
Editor/s: Dave Smith, Ed Christie, Joe Andrews
King Henry
Ian King
Head of Design: Paul Knowles
Lead Designer: Scott Silvey
Studio Manager: Dan Sandalls, Rob Wallis
Creative Retoucher/s: Jon Webb, Charlie Townsend
Gutenberg Global
Global Business Director: Sybille Chrissoveloni
Group Account Director: Marina Belik
Account Director: Nicoletta Corradi
Account Manager/s: Eleni Masoura, Maria Mandalenaki, Dominique Berti
Operations Manager: Jon Philips
Managing Producer: Ludovica Melica
Producer/s: Alberto Boldini, Eleonora Busia
Managing Editor: Nuno Costa
Editor/s: Jason Fox, Can Yagan, Yasmine Lahouag
QC: Gemma Hughes, Seena Desai
Media agency: MediaCom
Production company: Biscuit Filmworks
Director: Dan DiFelice
Producer: Cathy Green
Managing Director & Executive Producer: Rupert Reynolds-MacLean
Production Manager: Gabija Lauce
Production Coordinator: Roma Nesi-Pio
CGI DP Consultant: Steve Annis
Editing Company: Trim
Editor: Paul Hardcastle
Post Production: Time Based Arts
Post Producer: Chris Aliano
VFX Supervisors: Francois Roisin & James Allen
2D Artist: full list below
3D Artist: full list below
Colourist: Lewis Crossfield
Illustrator: N/A
Music Supervisor: Duncan Smith & James Marshall (Sony UK)
Audio Post Production: String & Tins
Audio Post Producer: Laura-Leigh Smith
Soundtrack name and composer: Void, Luke Atencio
2D Artists:
Sheldon Gardner
Manolo Perez
Stephen Grasso
Luke Todd
Leo Weston
Adam Paterson
Matt Shires
Bernardo Varela
Grant White
Will Robinson
Linda Cieniawska
Jiyoung Lee
3D Artists:
Mike Battcock
Federico Vanone
Sam Osborne
Zoé Sottiaux
Walter How
Emma Malric
Tim Philips
Nick Smalley
Chris Wood
Ben Cantor
Patrick Harboun
Ihor Obukhobvskhi
Fed Guzzardo
Nigel Timms
Oscar Diez
Ian Baird
Joffrey Zeitouni
Magali Barbe
Francesco Ferraresi
Steve Dato
Sebastian Mayer
Robert Kolbeins
Tony Alamo
Pavel Mamichev
Abner Marin
Thanos Topouzis
Tom Di Stasio
Michael Hunault
Felix Chan
Francois Pons
Julien Fradin
Mattias Lullini
Thomas Brockmann
Stuart Turnbull
Vincent Thomas
