The Drum Awards Festival - Extended Deadline

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Date: Aug 2020
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Sony Interactive Entertainment has debuted its latest spot for the anticipated PlayStation 5.

The spot opens on a hero as she crosses an icy landscape. She is able to sense something under the surface as she places her on hand on the ice. A kraken appears through the ice, trying to swipe at her with its huge tentacles. She escapes effortlessly.

Next she appears in a rainforest encampment. She hears something in the distance; moths hitting a light in a tent, a radio in a faraway rainforest hut. Suddenly she hears the chamber of a heavy artillery weapon as a shell is fired, she manages to dodge as it passes her. She is somehow able to hear it before she sees it.

She then make her way into a dark cave. She’s approaching a futuristic portal. She draws back her bow and aims. Finding the perfect tension point on her fingertips, her arrow travels through the portal with precision. She’s opened up another chamber of the cave where an enormous rock creature awaits – she takes aim again, she’s ready.

“Back in June we introduced the world to PlayStation 5 and our new global tagline, 'Play Has No Limits', an expression of the PlayStation brand and our spirit. It’s our recommitment to gamers worldwide that we will continue to fight against limits and reset the expectations of what’s possible.” says Mary Yee, vice-president of global marketing.

“We are proud to debut our first global spot for PlayStation 5 under this tagline that showcases the sensory experiences that immerse you deeper into the game, enabled by the DualSense wireless controller, and highlight the player experience available on PlayStation 5.”


Client: Sony Interactive Entertainment

Brand: PlayStation

Project/Campaign name: PS5 ad

First Air Date: 20 August 2020


Senior Vice President, Head of Global Marketing: Eric Lempel

Vice President, Global Marketing: Mary Yee

Director, Global Marketing: Adam Grant

Manager, Global Marketing: Dianne Segovia

Senior Manager, Global Marketing: Jayne Murphy

Brand Manager, Global Marketing: Alejandro Villero, Mattia Maccario

Adam & Eve DDB

Chief Creative Officer: Richard Brim

Executive Creative Director/s: Ant Nelson, Mike Sutherland

Creative/s: Clarissa Dale, John Trainer-Tobin

Agency producer/s: Nikki Cramphorn, Jack Bayley

Agency Assistant Producer: Clio McLeary

Project Manager: Sam McGeorge

Planner/s: David Mortimer

Managing Partner: Sarah Coleman

Business Director/s: Matthew Harris

Account Director/s: Mitch Lovich

Account Manager/s: Madeleine Burrell

Account Executive/s: Jemima St Aubyn

Business Affairs: Dolores King, Gemma Davies, Klaudia Jozwicka

Executive Content Director: Simon Adamson

Head of Content: Jessica Taylor

Social Director: Sophie Chaytor-Grubb

Senior Content Creative: Matthew Osborne

Digital Display Lead: Marceline Le Gaufey

Assisted Integrated Producer: Richard Bailey

Interactive Creative: Hash Milhan

Designer: Rhys Martin

Front End Developer: Ben Aldrich, Jack Christian

Quality Assurance: Mark Sadler


Producer/s: Laura Frischke, Caro Hamilton, Arsalan Jamshid, Aleksandra Bulkowska

Editor/s: Dave Smith, Ed Christie, Joe Andrews

King Henry

Ian King

Head of Design: Paul Knowles

Lead Designer: Scott Silvey

Studio Manager: Dan Sandalls, Rob Wallis

Creative Retoucher/s: Jon Webb, Charlie Townsend

Gutenberg Global

Global Business Director: Sybille Chrissoveloni

Group Account Director: Marina Belik

Account Director: Nicoletta Corradi

Account Manager/s: Eleni Masoura, Maria Mandalenaki, Dominique Berti

Operations Manager: Jon Philips

Managing Producer: Ludovica Melica

Producer/s: Alberto Boldini, Eleonora Busia

Managing Editor: Nuno Costa

Editor/s: Jason Fox, Can Yagan, Yasmine Lahouag

QC: Gemma Hughes, Seena Desai

Media agency: MediaCom

Production company: Biscuit Filmworks

Director: Dan DiFelice

Producer: Cathy Green

Managing Director & Executive Producer: Rupert Reynolds-MacLean

Production Manager: Gabija Lauce

Production Coordinator: Roma Nesi-Pio

CGI DP Consultant: Steve Annis

Editing Company: Trim

Editor: Paul Hardcastle

Post Production: Time Based Arts

Post Producer: Chris Aliano

VFX Supervisors: Francois Roisin & James Allen

2D Artist: full list below

3D Artist: full list below

Colourist: Lewis Crossfield

Illustrator: N/A

Music Supervisor: Duncan Smith & James Marshall (Sony UK)

Audio Post Production: String & Tins

Audio Post Producer: Laura-Leigh Smith

Soundtrack name and composer: Void, Luke Atencio

2D Artists:

Sheldon Gardner

Manolo Perez

Stephen Grasso

Luke Todd

Leo Weston

Adam Paterson

Matt Shires

Bernardo Varela

Grant White

Will Robinson

Linda Cieniawska

Jiyoung Lee

3D Artists:

Mike Battcock

Federico Vanone

Sam Osborne

Zoé Sottiaux

Walter How

Emma Malric

Tim Philips

Nick Smalley

Chris Wood

Ben Cantor

Patrick Harboun

Ihor Obukhobvskhi

Fed Guzzardo

Nigel Timms

Oscar Diez

Ian Baird

Joffrey Zeitouni

Magali Barbe

Francesco Ferraresi

Steve Dato

Sebastian Mayer

Robert Kolbeins

Tony Alamo

Pavel Mamichev

Abner Marin

Thanos Topouzis

Tom Di Stasio

Michael Hunault

Felix Chan

Francois Pons

Julien Fradin

Mattias Lullini

Thomas Brockmann

Stuart Turnbull

Vincent Thomas