PlayStation: It’s Time to Play by Adam&EveDDB

Intended to welcome all gamers into the world of PlayStation®4, this new global campaign features some of the most loved game characters side-by-side with players in the real world.

A casual coffee is interrupted by Monster Hunter World’s Palico passing by, then players run quickly into battle towards an encroaching Rathalos. The start of a car journey is interrupted by Crash Bandicoot and friends whizzing by, inviting players to join in the race. A daily commute is detoured as players are thrilled to be welcomed onto Fortnite’s Battle Bus.

A stroll from the office breaks turns into a game of FIFA 20 with star players and a horde of supporting fans. The calm of a library erupts as Cloud Strife leads players into charge against a Sweeper. And a morning routine is interrupted as Kratos grants a player the Leviathan Axe summoning him to join the fun. More and more join the fold as our global community of exhilarated fans play shoulder to shoulder with the likes of Aloy, Nathan Drake, Deacon St. John, and more, igniting their spirit and sparking their thrill to play.