Marmite: Marmite Sandpaper by Adam&EveDDB

Client: Marmite
Date: Aug 2019
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Marmite is handing out branded sandpaper as the second Ashes Test featuring England against Australia starts at Lords’ Cricket Ground.

The tactical push, created by Adam&EveDDB, is a light-hearted reference to the ‘Sandpapergate’ – the scandal when the Australian national cricket team’s Cameron Bancroft was caught by TV cameras trying to rough up the side of the ball with sandpaper to make it swing in flight during the Third Test match against South Africa at Newlands in Cape Town in March 2018. ‘We won’t be tampering with it’, the strapline promises. Cricket fans will either love it or hate it.

It is part of a wider activation of Marmite’s ‘MarmyArmy’ promotional strategy, which also saw Marmite jars and badges being handed out at Lords’ Cricket Ground. W Communications managed this activity.


Client: Unilever

Brand: Marmite

Project/Campaign name: Tactical Vegemite/Lords Ashes Response

Unilever/Marmite – Client Team

Brand Experience Director - Fik Woldegiorgis

Senior Brand Manager - Rachel Chambers

Brand Manager - Camilla Williamson

Assistant Brand Manager - Anna Reid

Agency Team

Joint CEO: Mat Goff

Business Director: Tom White

Account Director: Oliver Lester

Account Executive: Emily Bristowe

Chief Strategy Officer: Martin Beverly

Planning Director: Will Grundy

Chief Creative Officer: Richard Brim

Group Executive Creative Director: Ben Tollett

Creative Directors: Simon Vicars and Andre Sallowicz

Head of Design: Paul Knowles

W Comms – PR Agency

Senior Account Director - Nikki Guest

Senior Account Manager - Jess O’Donohoe

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