Client: John Lewis
Date: Nov 2016
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John Lewis' £7m campaign for Christmas 2016 it stars a boxer dog called Buster who likes his owner's new trampoline - a lot. Set to a cover of 'One Day I'll Fly Away', the ad features a little girl who loves to jump and her pet dog who likes her new Christmas present even more than she does.

Credits

Chief creative officer: Ben Priest

Executive creative director: Richard Brim, Ben Tollett

Art director: Colin Booth

Copywriter: Ben Stilitz

Chief strategy officer: David Golding

Planning partner: Martin Beverley

Managing director: Tammy Einar

Business director: Miranda Hopewell

Account director: Caroline Grayson

Account manager: Alice Chid

Producer: Panos Louca

Assistant producer: Sion Prys

Media planning, Media Company: MGOMD

Chief executive Officer: Tim Pearson

Executive director, Head of Planning: Clare Peters

Head of retail: David Bratt

Client account director: Andrew Darby

Client account director, Digital: Ric Roberts

Film, production company: Blink Productions

Director: Dougal Wilson

Producer: Nick Goldsmith

Director of production: Joost Van Gelder

Production manager: Hannah Fowles-Pazdro

Production assistant: Jack Bingham

Post production company: MPC

VFX executive producer: Julie Evans

VFX producer: Hannah Ruddleston

VFX line producer: Sandra Ekland

Creative director VFX, MPC: Diarmid Harrison-Murray

Colourist: Jean-Clément Soret

Shoot supervisor: Tom Harding & Tito Fernandes

VFX supervisor 3D: Fabian Frank

VFX supervisor 2D: Tom Harding

Animation supervisor: Tim van Hussen

3D VFX team: Chloe Dawes, Anthony Bloor, Ben Thomas, Graham Cristie, Jessie Amadio, Julien Labussiere, Luca Maccarelli, Matthew Gifford, Radu Ciubotariu, Tito Fernandes, Tushar Kewali, Vincent Ullman, Will Laban, Hanna Binswanger, Max Mallmann, Jessica Groom, Ankit Dheraj Toppo, Earnest Victor, Ganesh Kumar S., Bibin Balan P, Gayatri Patel, Jyoti Prakash Panda, Manjunath Ramakrishnaiah, Inigo Vimal Roy, Ria Banerjee, Gayatri Patel, Gerard Dunleavy

Animation team: David Bryan, Boris Cailly, India Barnardo, Martyn Smith, Lou Thomas, Cynthia Collins

2D VFX team: Grant White, David Filipe, Andreas Feix, Alex Snookes, Venkatesh Rajagopal, Ginesh Gandhi, Jonathan Box, Amresh Kumar, Padma Priya, Prasanth Palaparthi, Rajesh Kumar, Shalwin Shaiju, Yasasvini. V, R Vignesh, S. Samson Samuel, Shalwin Shaiju

Music supervision company: Leland Music Music Supervisors: Abi Leland & Ed Bailie Sound Company: Factory

Sound design & mix: Anthony Moore Audio Producer: Becs Bell

Final cut editor: Rick Russell

VR experience, production company: MPC creative

Executive creative director, MPC creative : André Assalino

Interactive creative director, MPC creative: Pete Conolly

Executive producer: Dan Phillips

Lead producer: Joana Flor

Senior interactive producer: Joana Guimarães

Interactive production assistant: Sinead Catney

Lead tech artists: Pablo Bravo and Cat Dixon

Lead UE developer: David Pereira

UE developer team: Dennis Ippel, Guiseppe Mattiolo, Thomas Lopez, Olivier Dumas, Bertrand Leroy

Lead unity developer: Tim Porteous

Unity developer: Vitor Castanheira

Front and back-end developer: Pedro Rocha

UI designer: Gorkem Menekse

Soundtrack name and composer: One Day I’ll Fly Away, Randy Crawford Performed by: Vaults

VFX supervisors: Kumar Chandrasekaran – VFX HoP; Sean Mullen – VFX Creative Director; David Kern – VFX technical Director; Selvam Venkatesan, Praveen Madhyasta – Animation; Anil Kumar Singh - Rigging

VFX artists: Matthew Gifford; Tushar Kewlani; Raju Ganesh; Baskaran Seetharaman ; Pritesh Krishnappa Kotian; Atheesh Sankaran; Ashish Kumar Chourasiya; Shivam Pandey; Krishnendu Bikash Maity; Yogesh Gadge; Ganesh Mohan; Mithun Monga

Shashi Prakash Raj; Vivek Mangainath; Dhanesh Puthiyavalappil; Harwin Sebastien; Srinivasa Sheelam; Aditya Shukla; Sminesh Sudevan

Senior VFX Producer: Tomek Zietkiewicz

VFX production Supervisor: Devendra Kumar

VFX producer: Prithi Amarnath

VFX production assistant: Lokesh Reddy

Tech artist: Pravenn Thanvi

Motion designer: Jonny Eveson

Sound design: 1618 Digital

Sound studio: ClearCut

VO artist: Faye Ripley

Interactive, print & social, interactive creative director: Till Diestel

Lead interactive producer: Budr Elnusairi

Integrated producer: Laura Smith

Assistant producers: Naomi Barrie, Laurelle May Interactive

Design lead: Andrew Murray

Project managers: Hatty Day, Hannah Dowty

Head of design: Paul Knowles

Designer: Olly Watts

Design company: King Henry

Head of cain&abel production: Brett Kelsey

Editor: Hannah Taylor

Editor: Joe Andrews

Editor: Paul Cheshire

Editor: James Ireland

Motion graphic designer: Ed Christie

Photographer: Noemie Bottiau

Interactive designer: Adrian Baker

Interactive designer: Megan Young

Interactive designer: Jennifer Slack

Interactive designer: Hashir Khan

Interactive designer: Norman Lo

Bookings manager: Serena Moll

Interactive resource manager: Jacinta Crane

Interactive partner: Simon Adamson

Social media director: Viki Imrie

Social media strategist: Jess Taylor

Social media manager: Lauren Booty