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Harvey Nichols: Bo Gilbert – the 100-year-old model by Adam&EveDDB

Date: Apr 2016
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In its truly fearless stylish fashion, Harvey Nichols is launching a campaign featuring the first 100-year-old model to appear in Vogue magazine.

The campaign, to celebrate Vogue’s 100th Anniversary, features Bo Gilbert, who was born in 1916 and will appear in an exclusive print ad in Vogue’s commemorative June issue. A two minute behind the scenes film will run across Harvey Nichols’ channels and will be supported by editorial on Vogue.co.uk.

The campaign is loaded with Harvey Nichols’ attitude and willingness to do things differently, and aims to tackle ageism in the fashion industry.

The campaign was shot by world famous fashion photographer Phil Poynter, who founded ‘Dazed’ with Jefferson Hack and Rankin. Vogue’s 100th Anniversary issue will be its biggest ever issue and is on sale in May.

Credits

Chief Creative Officer: Ben Priest

Executive Creative Director: Ben Tollett, Richard Brim

Creative: Laurence Quinn

Additional Credits: Head of Design: Alex Fairman

Producer: Daniel Moorey

Account Management: Paul Billingsley (Business Director), Britt Lippett (Account Director), Katie Gough (Account Manager)

Agency Planner: Enni-Kukka Tuomala

Media agency: Zenith Optimedia

Media planner: Tim Payne, Becky Dorfman

Production company: Serlin Associates

Photographer: Phil Poynter

Director: Kell Mitchell of Twenty Twenty

Editor: Kell Mitchell of Twenty Twenty

Post Production: Unit