Harvey Nichols: Bo Gilbert – the 100-year-old model by Adam&EveDDB
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In its truly fearless stylish fashion, Harvey Nichols is launching a campaign featuring the first 100-year-old model to appear in Vogue magazine.
The campaign, to celebrate Vogue’s 100th Anniversary, features Bo Gilbert, who was born in 1916 and will appear in an exclusive print ad in Vogue’s commemorative June issue. A two minute behind the scenes film will run across Harvey Nichols’ channels and will be supported by editorial on Vogue.co.uk.
The campaign is loaded with Harvey Nichols’ attitude and willingness to do things differently, and aims to tackle ageism in the fashion industry.
The campaign was shot by world famous fashion photographer Phil Poynter, who founded ‘Dazed’ with Jefferson Hack and Rankin. Vogue’s 100th Anniversary issue will be its biggest ever issue and is on sale in May.
Credits
Chief Creative Officer: Ben Priest
Executive Creative Director: Ben Tollett, Richard Brim
Creative: Laurence Quinn
Additional Credits: Head of Design: Alex Fairman
Producer: Daniel Moorey
Account Management: Paul Billingsley (Business Director), Britt Lippett (Account Director), Katie Gough (Account Manager)
Agency Planner: Enni-Kukka Tuomala
Media agency: Zenith Optimedia
Media planner: Tim Payne, Becky Dorfman
Production company: Serlin Associates
Photographer: Phil Poynter
Director: Kell Mitchell of Twenty Twenty
Editor: Kell Mitchell of Twenty Twenty
Post Production: Unit
