The Drum Awards Festival - Official Deadline

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Client: FIFA
Date: Sep 2017
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To mark the worldwide launch of FIFA 18 on 29 September, adam&eveDDB and EA SPORTS have developed a new and innovative skill move that is unique to the game. ‘El Tornado’, starring Cristiano Ronaldo is set to permeate the culture of football, video games, and sport. The move is a seamless dragback, flick, and spinning volley (like a tornado) that has never been attempted in a real professional game - yet.

The commercial showcases how skills and ideas flow from EA SPORTS FIFA into both football and culture. Beginning with a player performing the ‘El Tornado’ move in FIFA 18 for the first time, they upload it for the review of the FIFA 18 community where it gathers traction from influencers around the world, spawning countless attempts and spin-offs as it ricochets through culture.

From in-the-game to on-the-pitch and across the globe, Antoine Griezmann, Dele Alli, and NBA superstar James Harden give us their take on the move after witnessing it first performed in-game and then on the pitch of the Santiago Bernabéu by FIFA 18 cover star Cristiano Ronaldo.


Client: Electronic Arts (EA)

Brand/Product: EA SPORTS FIFA 18

Project name: MORE THAN A GAME


Anthony Doyle, Creative Producer

David Jackson, Global Brand Lead

Paul Marr, Global Campaign Director

Group Chief Creative Officer: Ben Priest

Chief Creative Officer: Richard Brim

Creative Directors: Tim Vance, Paul Knott

Creatives: Tim Vance, Paul Knott, Rasmus Smith-Bech, Jonas Roth

Agency producer: Sian Parker

Agency Assistant Producer: Christopher Battye

Planners: Martin Beverley, David Mortimer

CEO: Mat Goff

Managing Partner: Dylan Davenport

Account Director: James Derrick

Account Manager: Max Sullivan

Designer/Typographer: Alex Fairman

Media agency: Starcom Mediavest

Media planner: Robbie McCawley, Tony Medio

Production company: SMUGGLER

Executive Producer: Fergus Brown

Producer: Emma Butterworth

Director: Adam Berg

D.O.P: Erik Sohlstrom, Mattias Rudh, Simon Chaudoir

Editing Company: Trim

Editor: Paul Hardcastle / Dave Davis

Post Production: The Mill

Executive Producer Alex Fitzgerald

VFX Creative Director: Jonathan Wesley

2D Artist: Joe Tang, Dan Adams, Nina Mosand, Jeanette Eiternes

3D Artist: Jonathan Wood, Tom Hales, Maria Carriedo

Colourist: Dave Luddy Ludlam


Music Supervisor: Raphaella Lima

Audio Post Production: Factory

Soundtrack name and composer: ‘Mean Demeanor (El Tornado Mix)’ by Run the Jewels

Additional content production: cain&abel

Executive producer: Brett Kelsey

Post producer: Leanne Tarvin

Senior motion graphics: Edward Christie

Assistant motion graphics: Joe Hollingworth

Content director: Robert Spary-Smith

Content DOP: Noemie Bottiau

Cristiano Ronaldo

Antoine Griezmann

Roberto Carlos

Dele Alli

Run the Jewels

James Harden




Indi Cowie