Electronic Arts: Wrong Breaks New Ground by Adam&EveDDB
- Location:
Marking the worldwide launch of FIFA 20, adam&eveDDB has created a new global campaign focussing on innovators that play ‘wrong’ in the stadium, in the street and in the game.
The 90-second film highlights that, from the stadium to the street, football has always been pushed forward by people who do things differently. It celebrates those that play ‘wrong’ and defy conventional wisdom to play in their own uncompromising style.
The ad features superstars from the stadium Eden Hazard, Raheem Sterling, Jadon Sancho, Vinícius Jr and Megan Rapinoe, alongside street football innovator Lisa Freestyle and boxer Anthony Joshua.
Credits
Group Senior Producer: Anthony Doyle
Senior Producer: Andy Gillooley
Senior Creative Director: Paul Marr
Creative Director: Tom Gent
Senior Director of Strategy: David Jackson
Senior Brand Manager: Josh Farber
Agency: adam&eveDDB
Chief Creative Officer: Richard Brim
Executive Creative Director/s: Ant Nelson & Mike Sutherland
Creative Director/s: Tim Vance & Paul Knott
Copywriter: Richard Gayton
Art director: Darren Beresford
Agency producer/s: Ben Sharpe, Rosie Grayson, Nia Maclean, Nikki Cramphorn
Planner/s: Martin Beverley, David Mortimer
CEO:Mat Goff
Managing Partner: Mike Stern
Business Director/s: James Derrick
Account Director/s: George Fox
Account Manager/s: Jake Gidley
Legal Council: Trine Odin
Designer/Typographer: Alex Fairman, Roberto Celentano
Motion Graphics: George Fowler, James Ireland
Media agency: Msix
Production company: Pulse Films
Executive Producer: Lucy Kelly
Producer: Lucy Gossage
Director: Yann Demange
Cinematographer: Tat Radcliffe
D.O.P: Tat Radcliffe
Editing Company: Trim Editing
Editor: Paul Hardcastle & Magdalena Plugowska
Post Production: The Mill
Post Producer: Alex Fitzgerald & Dan Crozier
2D Artist Lead: Gianluca Di Marco & Venuprasath D
3D Artist Lead: David Hempstead
Colourist: James Bamford
Music Supervisor: Raphaella Lima (EA)
Audio Post Production: Factory
Recording Engineer: Phil Bolland
Sound Producer: Deborah Whitfield
Soundtrack name and composer: “Offence”, performed by Little Simz. Written by Simbiatu Abisola Abiola Ajikawo, Dean Wynton Josiah Cover and Cleopatra Zvezdana Nikolic. Music remix for advert by Mad Planet.
