Volkswagen: advert-body-1 by Adam & Eve
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Volkswagen UK is launching a new campaign as it continues to promote its long-standing support of independent cinemas throughout the UK.
The series, created by adam&eveDDB, consists of three cinematic short films, each portraying classic Hollywood movie genres with a Volkswagen car taking a lead role.
The first in the funny trio is ‘Mafia’, directed by Nick Gordon of Somesuch. ‘Mafia’ sees a gangster’s plans foiled by his Volkswagen’s remote journey planner, learning the hard way that his Volkswagen is “Not made for Hollywood. But happy to support independent cinemas.”
It’s a step on from the previous “Made for real life, not the movies” campaign, continuing the observation that Volkswagen cars are perfect for the needs of everyday life, rather than the make-believe world of Hollywood movies, due to the smart technology they’re equipped with.
The campaign launches online on Friday 15 September with ‘Mafia’, and will also be showing in independent cinemas around the country. The following films ‘Finding Yourself’ and ‘Alien’ will be released in the coming months.
Credits
Chief Creative Officer: Ben Priest
Executive Creative Directors: Ben Tollett, Richard Brim
Creative: Matt Gay & John Long
Additional Credits: Group Managing Director: Russell Hopson
Business Director: Mike Stern
Account Director: Matthew Harris
Account Manager: Josh Edwards
Agency Producer: Louise Richardson
Planner: Will Grundy
Media agency: Mediacom
Media planner: Dee Levison
Production company: Somesuch
Director: Nick Gordon
Producer: James Waters
Editor: Rick Russell @ Final Cut
Soundtrack name and composer: Volkswagen Independent Cinema Idents by Soundtree
Post-production: Swiss & Electric Theatre Collective
Audio post-production: Sam Ashwell @ 750mph
Exposure: UK Independent Cinemas
