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Ad Council: It's Up To You

Client: Ad Council
Date: May 2021
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As part of its Covid-19 Vaccine Education Initiative, the Ad Council and Covid Collaborative have announced dedicated efforts speaking to young adults about the Covid-19 vaccines, now that vaccine eligibility has been expanded nationwide to Americans 12 and older.

With significant support from leading technology and media platforms, influencers and organizations, the efforts aim to address vaccine hesitancy specific to young adults ages 18-29 across the country.