advert-body-3 by Accenture Interactive & The Monkeys
- Location:
The Federal Chamber of Automotive Industries (FCAI) has launched a campaign to encourage Australian vehicle owners to check if their vehicle still has a faulty Takata airbag,
According to the FCAI, it is a concern that as many as two in every seven vehicles in Australia built from 1999 onwards, have been installed with faulty Takata airbags that have the potential to injure or kill their drivers and passengers.
To encourage vehicle owners to check the status of their airbags, Accenture Interactive-owned creative agency The Monkeys created a campaign called ‘Don’t Die Wondering’ for FCAI. The campaign leads vehicle owners to a website built by Accenture, where they can enter their vehicle registration number to ascertain the safety status of their airbags.
Credits
FCAI
Communications manager: Peter Brewer
The Monkeys Melbourne
Chief creative officer: Ant Keogh
Head of planning: Michael Derepas
Head of production: Romanca Mundrea
Executive creative director: Grant Rutherford
Group content director: Jaimee Kerr
