Don’t Die Wondering by Federal Chamber of Automotive Industries by Accenture Interactive & The Monkeys

Date: Jul 2018
Your Vote
Overall Rating
Opps, please vote again
3 votes

The Federal Chamber of Automotive Industries (FCAI) has launched a campaign to encourage Australian vehicle owners to check if their vehicle still has a faulty Takata airbag,

According to the FCAI, it is a concern that as many as two in every seven vehicles in Australia built from 1999 onwards, have been installed with faulty Takata airbags that have the potential to injure or kill their drivers and passengers.

To encourage vehicle owners to check the status of their airbags, Accenture Interactive-owned creative agency The Monkeys created a campaign called ‘Don’t Die Wondering’ for FCAI. The campaign leads vehicle owners to a website built by Accenture, where they can enter their vehicle registration number to ascertain the safety status of their airbags.



Communications manager: Peter Brewer

The Monkeys Melbourne

Chief creative officer: Ant Keogh

Head of planning: Michael Derepas

Head of production: Romanca Mundrea

Executive creative director: Grant Rutherford

Group content director: Jaimee Kerr

Overall Rating
Overall Rating
Overall Rating
Overall Rating

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.