Subway: Sorry Italy by Above + Beyond

Client: Subway
Date: Oct 2019
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In its latest TV ad, Subway heads to Naples, the home of the pizza, to test out its subversive new Pizza Sub on the city’s pizza traditionalists.

Above+Beyond’s new TV ad, made in documentary style, purports to capture the reactions of Neapolitan pizza purists – some furious, some bemused, some in total disbelief – as they are faced with Subway’s unconventional approach to pizza.

The Subway team flouts the pizza establishment in the beautiful Italian city by introducing a new way to eat “pizza”, with options that reflect the UK and Ireland’s true pizza preferences including BBQ chicken and Sriracha.


Director – Greg Bray

DoP – Christian Datum

Production Co – Mad Cow

Producer – Pete Chambers & Nicholas Unsworth

Editor – Johannes Schafer

Colourist - Jax Harney at Cheat

Sound Design – James Lyme at No.8

Post Prod – No.8

Media – MediaCom

PR and Social Media – Good Relations

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