In its latest TV ad, Subway heads to Naples, the home of the pizza, to test out its subversive new Pizza Sub on the city’s pizza traditionalists.
Above+Beyond’s new TV ad, made in documentary style, purports to capture the reactions of Neapolitan pizza purists – some furious, some bemused, some in total disbelief – as they are faced with Subway’s unconventional approach to pizza.
The Subway team flouts the pizza establishment in the beautiful Italian city by introducing a new way to eat “pizza”, with options that reflect the UK and Ireland’s true pizza preferences including BBQ chicken and Sriracha.
Director – Greg Bray
DoP – Christian Datum
Production Co – Mad Cow
Producer – Pete Chambers & Nicholas Unsworth
Editor – Johannes Schafer
Colourist - Jax Harney at Cheat
Sound Design – James Lyme at No.8
Post Prod – No.8
Media – MediaCom
PR and Social Media – Good Relations