Spark Group: advert-body-3 by 999 Design

Lettings specialist Spark Group has launched a virtual assistant, Tili, to help home movers switch utilities and other time consuming tasks.

Creative shop 999 Design designed the assistant as a new brand. Tili helps home movers to set up their home utilities online in a few clicks. As it helps bring a sense of order and control to consumers we created the brand proposition ‘Life organised’.

This theme is captured in the imagery which perfectly illustrates this sense of order in a friendly, human way. The visual identity is upbeat and fresh yet still enables a calm user experience when applied across the website, video, printed literature, exhibitions and point of sale. The mobile-first sign up journey and website, developed in collaboration with our parent group Equator, works seamlessly, with Tili leading the user through the onboarding journey with ease.