805 Beer: Authenticos featuring Gabe Taylor

Client: 805 Beer
Date: Feb 2020
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805 beer from Firestone Walker has released a new short film – part of its 'Authenticos' film series - featuring snowboarder Gabe Taylor. 805 Beer is driven by the lifestyle and ethos of the people from California's Central Coast, and the Authenticos film series celebrates those who are free-spirited and rooted in rugged individualism. 805 is a light blonde ale originally created for the laid back California lifestyle.

Gabe Taylor is a snowboarder, marketer, dad and lover of the mountains. He grew up surfing sunny beaches, but found his true calling in the snowy peaks of the Sierra Nevada Mountain Range in Mammoth Lakes, California. Gabe has positioned his passion for snowboarding to blend perfectly with his career at Mammoth Mountain resort. In this new short film we follow Gabe Taylor and a few of his friends deep into the Sierra Nevada mountain range for a day of fun in the backcountry.

From motorbikes across the Mojave desert to a van full of outlaw country music artists traversing the Oregon pines, 805’s Authenticos films aim to inspire a life worth living, and entangle consumers into 805’s spirit and culture of the community.

805 Authenticos video featuring Taylor is now live on 805beer.com and on the company’s Facebook, Instagram and YouTube pages.

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