Agency: 72andSunny
Date: Aug 2016
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Anti-smoking nonprofit Truth Initiative unveiled a campaign called '#Squadless' during MTV's Video Music Awards to remind kids that smoking can seriously harm their wallets. Created by 72andSunny, the video highlights research that states "smokers earn 20% less cash than non-smokers."

Credits

Chief Creative Officer: Glenn Cole

Executive Creative Director: Matt Murphy

Group Creative Director: Mick DiMaria

Group Creative Director: Justin Hooper

Creative Director/Designer: Allbriton Robbins

Sr. Writer: Stephania Silveira

Designer: Mindy Benner

Designer: Natalie Seitz

Writer: Matt Garcia

Writer: Reilly Baker

Writer: Drew Burton

Executive Producer: Molly McFarland

Senior Film Producer: Angela R. Barber

Film Coordinator: Ian Donnelly

Group Strategy Director: Scott Jensen

Strategy Director: Kasia Molenda

Strategist: Alexandra Mathieu

Social Strategist: Luke Yun

Sr. Data Strategist: Thomas Steiner

Group Brand Director: Mike Parseghian

Brand Director: Kristine Soto

Brand Manager: Sarah Donze

Sr. Brand Manager: Jourdan Merkow

Brand Coordinator: Marie Simoni

Director, Partnerships and Legal: Amy Jacobsen

Manager, Partnerships and Legal: Amy Sharma

Jr. Manager, Partnerships and Legal: Ryan Alls

Production: Hungry Man Productions

Director: Dave Laden

Managing Partner/Executive Producer: Kevin Byrne

Executive Producer/Director of Sales: Dan Duffy

Executive Producer/Partner: Mino Jarjoura

Executive Producer/HOP: Jacki Sextro

Executive Producer: Caleb Dewart

Producer: Craig Repass

Production Supervisor: Steve Ruggieri

Post: Cut + Run

Editor: Jay Nelson

Assistant Editor: Connie Chuang

Executive Producer: Michelle Eskin

Producer: Annabelle Dunbar Whittaker

Color: CO3

Colorist: Mike Pethel

Executive Producer: Rhubie Jovanov

Sr. Producer: Matt Moran

VFX + Finishing: Jogger Studios

Creative Director: David Parker

Lead Flame Artist: Shauna Prescott

Flame Artist: Jameson DeSantis and Cole Schreiber

Flame Assist: Jorge Tanaka

Executive Producer: Rich Rama

Producer: Ben Sposato

Production Coordinator: Erica Cruz

Original Music: Squeak E. Clean Productions, Inc.

Composer: Justin Hori

Executive Producer: Amy Crilly

Sound Design + Final Mix: On Music & Sound

Mixer/Composer: Chris Winston