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Agency: 72andSunny
Client: Target
Date: Dec 2016
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Target has unveiled an eight-minute Nutcracker-themed mini musical for the holidays starring real-life married couple actor Chrissy Teigen and singer John Legend. Called "The Toycracker," the musical stars Teigen as the Nutcracker and Legend as the Rat King. The short film also features characters from many of Target's brand partners, including Mattel's Barbie and Sesame Street's Elmo.


ECD / Partner: Matt Murphy

Group Creative Director: Paul Nguyen

Creative Director: Garrett Jones

Creative Director: Driscoll Reid

Creative Director: Adam Szajgin

Senior Writer: Peter Hughes

Senior Designer: Andy Lam

Senior Designer: Maite Albuquerque

Senior Writer: Will Tran

Design Director: Frank Dresme

Jr Designer: Natasha Cirisano

Chief Production Officer: Tom Dunlap

Group Production Director: Angelo Mazzamuto

Senior Film Producer: Marisa Wasser

Senior Film Producer: Andrew Tucci

Music Producer: Buzzy Cohen

Group Brand Director: Rhea Curry

Brand Director: Anna Kaplan

Brand Manager: Nai Gregory

Brand Coordinator: Devin Harrison

Director of Brand Innovation: Kelly Schoeffel

Strategy Director: Maria Galleriu

Jr Strategist: Emily Pfitzinger

Partnerships & Legal Director: Kallie Halbach

Sr. Partnerships & Legal Manager: LaTanya Ware

Jr. Partnerships & Legal Manager: Ashley Pesses


Lyrics: Benj Pasek

Composition/Production: Ariel Rechtshaid/Heavy Duty

Executive Producers: Kate Urcioli, Josh Kessler

Producer: Dylan Bostick


Vincent Patterson



Director: Andreas Nilsson

Line Producer: Jay Veal & Jennifer Gee

Executive Producer: Holly Vega

Director Of Photography: Robert Yeoman


Cut & Run

Lead Editor: Ben Campbell

Editor: Steve Gandolfi

Producer: Annabelle.Dunbar Whittake

Executive Producer: Amburr Farls

Managing Director: Michelle Eskin



Telecine: Jill Bogdanowicz

VFX Supervisor: James Rogers


Executive Producer: Stephanie Gilgar

Producer: Elizabeth Knovick


Barking Owl: Michael Anastasi

Producer: KC Dossett

Barking Owl

Mixer: Patrick Navarre & Morgan Johnson

Producer: Ashley Benton

Executive Producer: Kelly Bayett