eBay: Fill Your Cart With Colour by 72andSunny

Agency: 72andSunny
Client: eBay
Date: Sep 2017
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eBay Australia has launched a major brand campaign the celebrating the way Australians shop.

The ‘Fill Your Cart with Colour’ campaign encourages shoppers to embrace the unique personalised experience of eBay.com.au against a sea of similar ‘beige’ online marketplaces.

The campaign aims to celebrate eBay’s role in the Australian retail industry, where it supports 40,000 small businesses, 80 of the top 100 online retailers and attracts more than 11 million monthly unique visitors.

The campaign includes TV, cinema, OOH, display and digital advertising and social media.

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