eBay: advert-body-3 by 72andSunny
- Location:
A new study conducted by eBay found that 9 in 10 Americans (93%) want the things they buy to reflect the “real them". In response they developed a new 'Fill Your Cart with Color' campaign to combat all the "beige" in the usual online retail experience.
A vibrant video, developed with agency 72andSunny Los Angeles, showing people enjoying themselves in vivid color, like kayaking down a street, fly fishing, buying an array of clothes and toys and generally having a good time implies that you can be your own colorful self when shopping on eBay.
"Fill Your Cart with Color gives us a platform to celebrate people and their individual passions," says Karl Isaac, vice president of global brand at eBay in a behind the scenes video for the campaign.
The TV spot is followed by an approach that will live across TV, cinema, OOH, display and social. It integrates the introduction of an enhanced and more personalized eBay shopping experience, which now includes a reimagined homepage that’s responsive to each user’s interests. Leveraging Artificial Intelligence and Machine Learning technology, shoppers receive tailored recommendations across all categories with each new site visit, and an inventory mix that’s truly unique to them.
Credits
eBay
Chief Executive Officer - Devin Wenig
Chief Marketing Officer - Suzy Deering
Chief Product Officer - RJ Pittman
Hal Lawton - SVP, North America
Renee Blake - Creative Lead, North America
VP Global Brand - Karl Isaac
Marc Shillum -Senior Director Global Brand Creative
Cynthia Baker - Sr. Marketing Manager
Tanya Bhasin - Sr. Manager, Strategy, Planning & Operations
Nic Brandenberger - Director, Global Brand Strategy
Hae-Seon Song - Sr. Brand Strategist, Global Brand
Jen Bernard - Brand Producer, Global Brand
Jesse Beckom - Project Manager, Marketing PMO
Sarah vanGoethem - Senior Project Manager, Marketing PMO
Karina Sokolovsky - Sr. Director, Consumer Communications
Julia Hui – Lead Manager, Social & Digital
Carey Malloy – Sr. Manager, Integrated Communications
72andSunny
Founder, Creative Co-Chair: John Boiler
Founder, Creative Co-Chair: Glenn Cole
Executive Creative Director, Partner: Matt Murphy
Director of Strategy: Bryan Smith
Creative Director/Designer: Nuno Ferreira
Creative Director/Writer: Adam Szajgin
Design Director: Peter Reid
Sr. Designer: Mindy Benner
Sr. Designer: Lauren Perlow
Sr. Designer: Ben Chappell
Sr. Writer: Peter Albores
Sr. Writer: Matt Fee
Writer: Natalie Warther
Strategy Director: Ginger Xiang
Jr. Strategist: Charles Jim-George
Group Brand Director: Yen Lovgren-Ho
Brand Director: Scott Vogelsong
Sr. Brand Manager: Sarah Donze
Sr. Brand Manager: Daryl Conui
Brand Coordinator: Mariah Weisel
Chief Production Officer: Tom Dunlap
Senior Film Producer: Eric Rasco
Film Producer: Helena Yueh
Sr. Film Producer: Elizabeth Corsini
Senior Editor: Aaron Leichter
Art Producer: Lisa Huber
Partnerships and Legal Director: Michelle McKinney
Partnerships and Developments Director: Rashi Talati
Partnerships and Legal Manager: Kelly Ventrelli
Partnerships and Legal Coordinator: Tempest Johnson
Production
Missing Pieces
Directors: Bridget Savage Cole, Director X, Josh Nussbaum
Editorial
Work Editorial
Post Production Color
Company3 LA
Post-Production VFX
Method Studios LA
MGFX
Elastic
Audio
HECHO EN 72
Sound Design
Lime Studios
