The Drum Awards for B2B 2022

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Agency: 72andSunny
Client: Carl's Jr.
Date: Apr 2016
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Carl's Jr. has rolled out an ad starring actress Hayden Panettiere to promote its Moonshine Thickburger. Created by 72andSunny, the ad features Panettiere in a distillery as she prepares 'Midnight Moonshine' glaze. The track features a song called 'Moonshine,' written and performed by country singer Jessie James Decker.

Credits

Chief Creative Officer: Glenn Cole

Group Creative Director: Mick DiMaria

Group Creative Director: Justin Hooper

Creative Director, Designer: Tim Wettstein

Creative Director, Writer: Mark Maziarz

Jr. Designer: Natalie Seitz

Jr. Writer: Reilly Baker

Chief Strategy Officer: Matt Jarvis

Group Strategy Director: Scott Jensen

Strategy Director: Kasia Molenda

Jr. Strategist: Alexandria Mathieu

Group Brand Director: Alexis Coller

Brand Director: Michal David

Brand Manager: Ali Arnold

Brand Coordinator: Joshua Noa

Director of Film Production: Sam Baerwald

Executive Film Producer: Molly McFarland

Sr. Film Producer: Ann Parker

Film Producer: Brooke Horne

Jr. Film Producer: Kira Linton

Film Production Coordinator: Taylor Stockwell

Business Affairs Director: Amy Jacobsen

Business Affairs Manager: Jennifer Jahinian

Business Affairs Coordinator: Taylor Henriquez

Communications Manager: Nicole Ryan

Public Relations Team: Coast PR

President: Jeanne Hoffa

Director: Kate Franklin

Sr Media Relations Specialist: Caroline Tanaka

Production Company: Superprime

Managing Director/Executive Producer: Rebecca Skinner

Managing Director/Sales: Michelle Ross

Head of Production / Executive Producer: Roger Zorovich

Director: Laurence Dunmore

Producer: Betsy Blakemore

Editorial/Telecine: Rock Paper Scissors

Editor: Christian Jordan

Executive Producer: Angela Dorian

Producer: Helena Lee

VFX: Brickyard VFX

VFX Producer: Diana Young

VFX Artists: George Fitz, Patrick Poulatian, Mandy Sorenson

Telecine: Company 3

Colorist: Tom Poole

Producer: Clare Moshvon

Audio / Sound Design: On Music and Sound

Audio Mix / SDX: Chris Winston

Song Name: “Moonshine”

Performed by: Jessie James Decker

Written by: Jessie James Decker & Dan Agee

Publisher:

International Dog Music (BMI)

Lookwhoscashinnow (BMI)

Year of the Dog Music (ASCAP)

Administered by Words & Music

Label: Epic Records, a Division of Sony Music Entertainment