Audi's Super Bowl spot stars Maisie Williams singing loudly and proudly.
The spot opens with Williams climbing into an electric Audi E-Tron. She gets stuck in traffic in the middle of a polluted cityscape, and becomes exasperated at the petrol fumes, trash, chaos and warnings of climate change on the radio.
The music then cuts to her singing one of the most recognizable songs of the last decade: Let It Go from the Disney movie Frozen.
As the music builds to its storm-raging, cold-not-bothering crescendo, a cast of characters joins in the song. The landscape around Williams also grows more surreal.