Channel 4: advert-body-1 by 4Creative
- Location:
The Great British Bake Off’s (GBBO) anthropomorphic bakes have returned for a second trailer, but this time it’s the smooshed, the cracked and the underbaked creations that hold the spotlight with a cover of Christina Aguilera’s 'Beautiful.
Devised by 4Creative to mark the 11th series of the show, the film opens with a deformed chocolate hedgehog whispering ‘Don’t look at me’ alone in the dark. Then follows the heart-breaking lyrics regarding insecurity, pain and shame – sung by abandoned scones, squashed cupcakes and a flat Yorkshire pudding.
But as the long reaches its uplifting modulation, a misshapen pastry swan operatically declares that he is, indeed, beautiful – no matter what they say.
Other bakes join in the chorus, which ends with a fantastical three-tiered creation in the GBBO tent. The covered up crack in her sponge forms her mouth, as judges Paul Hollywood and Prue Leith, and presenters Sandi Toksvig and Noel Fielding look on.
Credits
Channel 4 Marketing
Head of Marketing: James Walker
Group Marketing Manager: Harry Dromey and Grace Ayres
Marketing Manager: Sean Boles
Group Social Media Manager: James Smart
Social Media Manager: Dave Gibson
4Creative
Executive Creative Director: Alice Tonge
Creatives (TV): Jack Croft and Stacey Bird
Director: Alex Boutell
Exec Producer: Shananne Lane
Senior Producer: Tabby Harris
Business Director: Jane English
Project Manager: Olivia Emmerson
Senior Digital Producer: Christos Savvides
Digital Producer: Lucy Ferguson
Digital Production Assistant: Kelly Lacroix
Social Video Editor: Charles Barclay
Creative & Art Director (Print): Jim Chambers
Creative Artworker (Print): Giles Butcher
Design (Print): Oliver Booth
Production partners
TV:
Edible Artist: Juliet Sear, Style Department
Director of Photography - Matt Fox
Art Director - James Hatt
Stylist - Kate Ruth
Editor – Nick Armstrong @ Cut and Run
Audio – Rich Martin @ Envy
VFX – MPC
Print:
Edible Artist: Juliet Sear, Style Department
Photography: Danielle Wood
Retouching: Stuart Frost @ Curious
