As the country grapples with important social issues and moves out of lockdown and into a new kind of normal, the campaign aims to remind viewers of the need to carry on being community-minded, to be kind to each other and to Stay Safe - all in a typically Channel 4 way.
4Creative, Channel 4’s in-house creative agency is behind the Stay Safe #BeMoreRainbow film that features an animated 80s-style sparkly rainbow. Viewers meet ‘Rainbow’ – who recites how busy he’s been representing both the NHS and Pride whilst also standing up for all communities during the Covid pandemic. He’s exhausted and calls on people to just be kind - #BeMoreRainbow
The campaign will run across Channel 4’s portfolio of TV and social channels and follows on from the broadcaster’s wider #StayAtHome and #StaySafe activities. These included the We Need Your Butt / #StayAt Home film that was run at the start of lockdown to amplify the important public health message to Stay Home, Save Lives.
The release of the film coincides with the 72ndanniversary of the NHS on Sunday 5th July and is an additional way of saying thanks, as people around the country gather for one last nationwide applause. It also nods to a move out of lockdown as parts of the country start to lift restrictions further this weekend.
Campaign Title - #BeMoreRainbow
On-Air / Off-Air / Digital / Social - On-Air & Social
Executive Creative Director: Lynsey Atkin
Creative Director: Eoin McLaughlin
Creatives: Andy Shrubsole & Scott Taylor
Head of Production: Miketta Lane
Executive Producer: Shananne Lane
Producer: Rory MacLean & Fiona Wright