Channel 4 has begun marketing its much-anticipated series of the Great British Bake Off with a trailer starring an array of singing ingredients and baked goods.
Written by the broadcaster’s in-house agency 4Creative, the new ad is soundtracked by Paul McCartney’s divisive Frog Chorus. The stop motion-style spot starts with the bass tones of a pile of flour, which is joined in song by animated rising bread rolls, cheese soufflés and slices of rainbow cake.
The food comes together in a mountainous, colourful heap of a cake to sing the Frog Chorus’ finale.
Channel 4, which enlisted Blinkink to produce the trailer, believes it is the first time an entire ad has been animated using baked products. A total of 335 baked characters were created for the project; these were born out of 500 eggs, 28kg of sugar and 50kg of flour.
Executive Creative Directors Chris Bovill / John Allison
Creative Director Dan Watts
Creatives Jack Croft / Stacey Bird
Head of Production Clare Brown
Executive Producer Shananne Lane
Producer Laura Osborne
Group Business Director Matt Berry
Head of Marketing James Walker
Group Marketing Manager Harry Dromey
Marketing Manager Sean Boles
Director Parabella - Michael Please / Dan Ojari
Executive Producer Bart Yates
Producer Kevin Harwood
Project Manager Alli Albion / Zoe A’Court
Director of Photography Simon Paul
Production Designer Gordon Allen / Parabella
Editor Max Windows (Stitch)
VFX Joseph Bicknell (Cheat)
Audio Jack Sedgwick (Wave)
Animators Andy Biddle / Anthony Farquhar-Smith
VFX Supervisor Simone Ghilardotti