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Channel 4: Great British Bake Off trailer by 4Creative & BlinkInk

Client: Channel 4
Date: Aug 2017
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Channel 4 has begun marketing its much-anticipated series of the Great British Bake Off with a trailer starring an array of singing ingredients and baked goods.

Written by the broadcaster’s in-house agency 4Creative, the new ad is soundtracked by Paul McCartney’s divisive Frog Chorus. The stop motion-style spot starts with the bass tones of a pile of flour, which is joined in song by animated rising bread rolls, cheese soufflés and slices of rainbow cake.

The food comes together in a mountainous, colourful heap of a cake to sing the Frog Chorus’ finale.

Channel 4, which enlisted Blinkink to produce the trailer, believes it is the first time an entire ad has been animated using baked products. A total of 335 baked characters were created for the project; these were born out of 500 eggs, 28kg of sugar and 50kg of flour.



Executive Creative Directors Chris Bovill / John Allison

Creative Director Dan Watts

Creatives Jack Croft / Stacey Bird

Head of Production Clare Brown

Executive Producer Shananne Lane

Producer Laura Osborne

Group Business Director Matt Berry

C4 Marketing

Head of Marketing James Walker

Group Marketing Manager Harry Dromey

Marketing Manager Sean Boles


Director Parabella - Michael Please / Dan Ojari

Executive Producer Bart Yates

Producer Kevin Harwood

Project Manager Alli Albion / Zoe A’Court

Director of Photography Simon Paul

Production Designer Gordon Allen / Parabella

Editor Max Windows (Stitch)

VFX Joseph Bicknell (Cheat)

Audio Jack Sedgwick (Wave)

Animators Andy Biddle / Anthony Farquhar-Smith

VFX Supervisor Simone Ghilardotti

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