NHS Blood and Transplant: advert-body-2 by 23red

Creative agency 23red has unveiled a new campaign for NHS Blood and Transplant to promote the importance of joining the NHS Organ Donor Register.

This campaign asks the simple question – will you ‘waste or save’ your vital organs when you die. Appealing to young adults, 23red has created a series of animations called “The Vitals” which sees illustrated vital organs characterised, talking frankly about organ donation.