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NHS Blood and Transplant: Waste or Save by 23red

Agency: 23red
Date: Jul 2016
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Creative agency 23red has unveiled a new campaign for NHS Blood and Transplant to promote the importance of joining the NHS Organ Donor Register.

This campaign asks the simple question – will you ‘waste or save’ your vital organs when you die. Appealing to young adults, 23red has created a series of animations called “The Vitals” which sees illustrated vital organs characterised, talking frankly about organ donation.


Creative Director: Sean Kinmont

Assistant Creative Director: Tristan Cavanagh

Art Director: Tom Mann

Copywriter: Claire Medcalf

Illustrator: Jack Cant

Additional Credits: Creative Services: Philippa Dunning, Jessie Hutter

Planner: Tilly Swan

Designer: Rob Garner

Animation Studio: Persistent Peril

Media Agency: Carat

Artwork: Philip Waterhouse