Creative agency 23red has unveiled a new campaign for NHS Blood and Transplant to promote the importance of joining the NHS Organ Donor Register.
This campaign asks the simple question – will you ‘waste or save’ your vital organs when you die. Appealing to young adults, 23red has created a series of animations called “The Vitals” which sees illustrated vital organs characterised, talking frankly about organ donation.
Creative Director: Sean Kinmont
Assistant Creative Director: Tristan Cavanagh
Art Director: Tom Mann
Copywriter: Claire Medcalf
Illustrator: Jack Cant
Additional Credits: Creative Services: Philippa Dunning, Jessie Hutter
Planner: Tilly Swan
Designer: Rob Garner
Animation Studio: Persistent Peril
Media Agency: Carat
Artwork: Philip Waterhouse