Shoe Carnival: advert-body-1 by 22squared
- Location:
Shoe Carnival has launched a new campaign, 'New Spin on Back to School' with influencer Zach King. The footwear retailer is breaking through the back-to-school noise with a little practical magic. The new integrated campaign was created by Shoe Carnival’s agency of record 22squared, who partnered with social media celebrity, author and digital magician Zach King to do what he does best: surprise audiences and grab their attention with charming tricks that make everyday life feel nothing less than extraordinary. The campaign includes broadcast, online, digital and social content, featuring Facebook, Instagram and Snapchat.
The Shoe Carnival and King partnership reaches teens where they are, with the content they’re craving and consuming daily. It appeals to moms, too, by inviting them to enjoy a fun shopping experience this back-to-school season.
22squared partnered with social media celebrity, author and super influencer Zach King on and off camera to create custom content for the Shoe Carnival audience, as well as his own. King played many roles in bringing the campaign to life in collaboration with the 22squared team and the production crew from Humble. He not only stars in the TV and digital videos, he and his team at King Studio also edited the video work, and King himself directed the digital videos. Lastly, King created custom content to run exclusively on his own social channels to leverage his large social following.
Credits
Creative Credits
Client: Shoe Carnival Campaign
Title: New Spin on Back to School
Agency: 22squared
Agency Location: Atlanta and Tampa
Chief Creative Officer: John Stapleton
Executive Creative Director: Kevin Botfeld
Creative Director/s: Jennifer Tuel and Mindy Adams
Creative Team: Rachel Damond (Sr Art Director); Natalie Meeks (ACD copywriter); Eduarda Castro (Art Director), and Lindsay Edwards (copywriter)
Producers: Karen Burke (Executive Producer); Dana Taji (Sr Producer)
Account Director: Ashley Keetle
Account Supervisor: Joanna Graham
Photographer: Uchechi Anusiem
Production Company: Humble
Directors: Bright Black
Executive Producer: Mark Kovacs
Producer: Jason Haymond
Editorial Company: King Studio
Editor: Zach King/ Brandon Johnson
Executive Producer: Elisa Logan
Post Production: Postal
Producer: Jody Peters
Audio Record & Mix: Plush NYC
Sound Design: Plush NYC
Colorist: Chris Ryan@Nice Shoes