Date: Sep 2022
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The Woolmark Company has launched a global brand campaign ‘Wear Wool, Not Fossil Fuel’ to educate consumers about the dangers of synthetic textiles.

The campaign highlights the impact synthetic materials have on the environment and promotes choosing natural fibres, such as wool, to help reduce fashion impact.

Credits

PRODUCTION COMPANY: Park Village

CREATIVE COMPANY: 20something

DIRECTORS: Studio Birthplace

CREATIVE DIRECTOR: Will Thacker

EXECUTIVE PRODUCER Adam Booth

COPYWRITER: Elliott Starr

DESIGNERS: Rory Stiff

STRATEGY PARTNER: Fran Docx

BUSINESS LEAD: Anisha Obeng

ACCOUNT MANAGER: Amy Greasby

FILM & STILLS PRODUCER: Lauren Havard

ACTIVATION PRODUCER: Karen Tillotson

SERVICE COMPANY: Silver Lining Films SA

SERVICE PRODUCER: Renier Ridgeway

DIRECTOR OF PHOTOGRAPHY: Lennert Hillege

VFX SUPERVISOR: Tim Smit

SFX: Max Poolman @ MXFX

PRODUCTION DESIGNER: Arlene Wentzel

WARDROBE DESIGNER: Lewis Munro

POST-PRODUCTION COMPANY: Dead Pixel

GRADE: No 8 London

COLOURIST: Alex Gregory

AUDIO & MUSIC PRODUCTION: Ambit Sound

PHOTOGRAPHER: Dirk Rees

MEDIA AGENCY: Craft/PMG

MEDIA PLANNER: Sam Fowler/ Alistair Hornsby