McGuigan Wines: advert-body-1 by 20Something London

After appointing 20something as its European agency of record earlier in the year, McGuigan Wines has unveiled a suite of idents to launch the brand’s new creative platform 'No dramas, bring a McGuigan.'

In the first campaign for the platform, written and produced by a 20something and Kode collaboration, viewers are plunged deep into a series of dramatic 'trailer-like' films. The films themselves play on the tropes of classic British Drama TV shows, across a variety of sub-genres – thriller, disaster, espionage, scandal, law and crime, only to later reveal themselves as innocuous and drama-free scenarios, featuring people innocently enjoying a delicious glass of McGuigan.

It’s a new working relationship for all involved, with an ambition to be much more integrated and collaborative at its core.