Replay: advert-body-1 by 180 Amsterdam
- Location:
Replay has launched ‘Brazilians trying not to move in HYPERFREE jeans’, the new global campaign from fashion brand REPLAY, starring Alessandra Ambrosio and Neymar Jr, taking on their toughest challenge yet – resisting the urge to move. The centrepiece of the bold campaign is a 90-second film showcasing the spirit and passion of Brazil.
In the film, created by 180 Amsterdam, the stars are joined by a diverse range of colourful fellow-Brazilian characters. They are instructed “Do not move!” at the start of the film, but all immediately succumb to the beat and break out into an energetic, Carnival-style dance routine, bringing to life the unrivalled freedom of movement of the new REPLAY HYPERFREE range.
The agency was challenged with creating a campaign that would demonstrate the innovative nature of the product – the fact that it is ultra light-weight and smooth, with more freedom of motion than ever before – in a way that felt inspiring and aspirational.
The tongue-in-cheek, integrated campaign includes an online film and teaser, social content and films, print, online and OOH activity, as well as campaign images to be launched at REPLAY stores around the world.
Credits
President and Chief Creative Officer: Al Moseley
Executive Creative Director: Dan Treichel
Creative Director: Martin Beswick
Art Director: Lucas Schneider
Copywriter: David Kauder
Additional Credits: Brand Director - Katharina Schablitzki
Account Manager: Nicole Scopes
Planner: Clare Satterthwaite
Head of Production: Olivier Klonhammer
Producer: Suzanne van den Bouwhuijsen
Print Producer: Jo Borton
Business Affairs: Pamela Villaflores
Production Company: Camp David
Director: Robert Jitzmark
DP: Erik Sohlström
Producer: Rickard Edholm
Production Manager: Nicola Jones
Service Production Company: Widescope
Production Designer: Roger Bellés
Stylist: Elsa Fisher
Choreographer: Sarah Pallares
Casting Company: Casting co
BTS & Photographer: Javier Molina
Retouching: Loupe
Editor: Fiona Fuchs
Online Facility: Captcha
Colorist: Barry Clarke
H/Flame Artist: Gregoire Verweijen
Producer: Marcel Oudendijk
Special Effects 3D: Frost VFX
3D Artist: Roger Hallin
Sound Studio: Wave Music & Sounddesign
Sound Design & Mix: Randall MacDonald
Music Company: Adelphoi
Composer: Simon Gwilliam
Producer: Jonathan Watts