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A Creative Disruption festival from The Drum

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D2C or Marketplace was a question on many businesses minds but after most of the world was put into lockdown, it became one of the most important decisions as brands needed to find out the best way to reach customers. Thrust into needing access to customers at speed, businesses have had to transform their e-commerce strategy at a faster pace, but what’s the best strategy in the long-term? The Drum speaks to experts about this important topic.

Speakers

Liat Gurwicz
head of ecommerce marketing, Wix
Rob Pierre
co-founder and chief executive, Jellyfish
Crystal Etienne
founder and chief executive officer, Ruby Love
Charlotte McEleny
deputy and Asia Pacific editor, The Drum
In partnership with Wix

D2C or Marketplace?

Retail

Featuring

  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
  • Liat Gurwicz, head of ecommerce marketing, Wix
  • Crystal Etienne, founder and chief executive officer, Ruby Love
  • Rob Pierre, co-founder and chief executive, Jellyfish

The retail reality

Retail

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Clare Bailey, consultant, The Retail Champion
  • Jack Izzard, director, The Great British Bounceback

How GoDaddy supported business needs

Retail Society

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Fara Howard, chief marketing officer, GoDaddy
In partnership with Braze

The ‘new’ brand agenda

Retail

Featuring

  • Gordon Young, editor-in-chief, co-founder, The Drum
  • Magith Noohukhan, evangelist, Braze
  • Nicholas McCarthy, EMEA alliances director, senior vice president, Merkle Inc.
  • Nina Bibby, chief marketing officer, O2
  • Thomas Walker, online marketing and ecommerce manager, Pizza Hut
  • David Sealey, director of growth and strategy, CACI
  • Peter Markey, chief marketing officer, TSB
  • Steven Habbi, head of global brand design and management, HSBC

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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