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A Creative Disruption festival from The Drum

How emotion is better for business

Featuring

  • Lynn Lester, managing director of events, The Drum
  • Tom Stein, chairman and chief client officer, Stein IAS
  • Reuben Webb, chief creative officer, Stein IAS

Event has finished for the day. All content will be on demand from tomorrow.

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There is a perception that B2B marketing tends to shy away from emotion. In this session, we talk with Reuben Webb and Tom Stein from global B2B agency Stein IAS about how its client Trelleborg married emotional and rational value to create one of B2B’s most ‘award-winning’ ideas.

Speakers

Tom Stein
chairman and chief client officer, Stein IAS
Reuben Webb
chief creative officer, Stein IAS
Lynn Lester
managing director of events, The Drum

A cup of tea with... Derek Walker

Best Practice

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Derek Walker, founder, Brown and Browner
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A cup of tea with... Jonathan Mildenhall

Best Practice

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Jonathan Mildenhall, chief executive officer, TwentyFirstCenturyBrand
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Winning work: The story of StorySign

Best Practice Education

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Neil Pymer, creative director, Aardman
  • Mark Wheatley, executive director, European Union of the Deaf
  • Laura Visick, head of innovation, FCB Inferno
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Fireside chat with Fernando Machado

Best Practice

Featuring

  • Fernando Machado, global chief marketing officer, Burger King
  • Sonoo Singh, associate editor, The Drum
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Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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