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A Creative Disruption festival from The Drum

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There is a perception that B2B marketing tends to shy away from emotion. In this session, we talk with Reuben Webb and Tom Stein from global B2B agency Stein IAS about how its client Trelleborg married emotional and rational value to create one of B2B’s most ‘award-winning’ ideas.

Speakers

Tom Stein
chairman and chief client officer, Stein IAS
Reuben Webb
chief creative officer, Stein IAS
Lynn Lester
managing director of events, The Drum

How emotion is better for business

Best Practice

Featuring

  • Lynn Lester, managing director of events, The Drum
  • Tom Stein, chairman and chief client officer, Stein IAS
  • Reuben Webb, chief creative officer, Stein IAS

What makes a great chief creative?

Best Practice

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Frederick Levron, worldwide creative partner, FCB Global
  • Paul Shearer, chief creative officer, Impact BBDO
  • Liz Taylor, global chief creative officer, Leo Burnett

A cup of tea with... Derek Walker

Best Practice

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Derek Walker, founder, Brown and Browner

A new normal? lessons for brands and marketers

Best Practice

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • John Sculley, former ceo of Apple, former president of Pepsi
  • David A Steinberg, chief executive officer, Zeta Global

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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Examining how creative disruption will shape the future of...

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