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A Creative Disruption festival from The Drum

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There is a perception that B2B marketing tends to shy away from emotion. In this session, we talk with Reuben Webb and Tom Stein from global B2B agency Stein IAS about how its client Trelleborg married emotional and rational value to create one of B2B’s most ‘award-winning’ ideas.

Speakers

Tom Stein
chairman and chief client officer, Stein IAS
Reuben Webb
chief creative officer, Stein IAS
Lynn Lester
managing director of events, The Drum

CMO to CEO: The new ‘Succession’ - LIVE

Best Practice

Featuring

  • Sherilyn Shackell, global chief executive officer, The Marketing Academy
  • Sarah Warby, chief executive officer, Lovehoney
  • Cheryl Calverley, chief executive officer, eve sleep

Winning work: The story of StorySign

Best Practice Education

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Neil Pymer, creative director, Aardman
  • Mark Wheatley, executive director, European Union of the Deaf
  • Laura Visick, head of innovation, FCB Inferno

Brand comms after Covid-19

Best Practice

Featuring

  • Tamara Bennett, director of communications, Virgin
  • Jason Teitler, svp, global communications and brand lead, Special Olympics International
  • Jackie Khan, head of marketing and communications, Oscar Health
  • Stephen Lepitak, executive editor, The Drum

How emotion is better for business

Best Practice

Featuring

  • Lynn Lester, managing director of events, The Drum
  • Tom Stein, chairman and chief client officer, Stein IAS
  • Reuben Webb, chief creative officer, Stein IAS

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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Examining how creative disruption will shape the future of...

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