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The Drum Network
Digital innovation in hospitality makes for simpler customer experiences
John Lewis set to shift content production duties to in-house unit
Visiting Bogotá on client business? Here’s where to take your contacts
We ask marketers: Will the TV ad ‘slump’ keep getting worse, or is change coming?
Can Ogilvy, WPP & AB InBev retain top spots in largest-ever World Creative Rankings?
WPP’s Read says results show ‘resilient’ performance despite tech spending impact
‘It’s hard to use temperate language about Trump and that’s his superpower’
The Drum Network
Coke’s TikTok-exclusive flavor: Behold the era of products designed for social shops
B2B’s brand-building ‘renaissance’: Are we seeing shift to emotion and long-termism?
The Drum Network
B2B events hospitality: A secret frontier for new food and drink trends?
Opinion
Soiled briefs: your parody ad won't make a mark, here’s the fix
The Drum Network
Less time at bars and pubs, more marathons: A snapshot of our 2024 leisure lives
Ogilvy’s latest partnership tests how far strategists can trust an AI focus group
Opinion
Whisky can learn from tequila and rum, just as they once learned from whisky
Opinion
Nostalgia is an important part of taste. Top food brands are capitalizing
The Drum Network
You are what you eat: Why brands must lean into clean eating
When a food & drink trend reaches its sell-by date, how should brands respond?
AI-assisted copywriting more effective than human-penned ads, study finds
The Drum Network
Buy your tomatoes first-class flights to your events (it might be more sustainable)
The Drum Network
Challenging the challengers: How legacy food & drink brands can adapt and thrive
The Drum Network
Mark your calendars: 3 data deadlines in 2024 for marketing effectiveness
Opinion
What happens to creativity in the uncharted territories of AI?
The Drum Network
The high-tech food tightrope: Consumers want innovative, but not artificial, food
Measuring effectiveness, retail media, AI and first-party data will dominate 2024
The Drum Network
How White Claw, Pernod Ricard & Heineken are adapting their marketing to reach gen Z
What does a chief marketing science officer do all day? Rapp’s Amit Deshpande explains
Pitching experts share tips for agencies answering client RFIs
VML and Amplify teams gather to be crowned top Network and Independent Agencies
My Creative Career: Nathalie Gordon, creative partner at Havas London
How to update a brand mascot without upsetting your audience
Taking the pitch: agencies report ‘bad behavior’ from marketers during reviews
The Drum Network
AI is already helping marketers do more, by augmenting (not replacing) them
Opinion
It was adland’s worst Super Bowl in years, but everyone is too afraid to tell you
The Drum Network
How Beyoncé won Super Bowl LVIII
The Drum Network
With ChatGPT integration Copilot growing Bing’s user base, advertisers must take note
From the Geico gecko to Coke red, what’s the secret to an enduring brand asset?
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