iAd director, EMEIA and APACApple
Paul Wright was appointed to the role of director of EMEIA at iAd, Apple’s mobile advertising network, in 2013, heading up the European, Middle East, India and Africa regions.
Apple launched iAd in 2010 following its acquisition of mobile ad network Quattro Wireless for a reported $275m, which it then renamed iAd. At the time of its launch advertisers were charged $1m (£650,000) to run ad campaigns across the network.
Previously Wright held the roles of chief digital officer of Omnicom Media Group and chief digital officer of OMD Group UK.
During his career he has held a range of senior roles at BSkyB including head of business development for Sky Media and latterly director of sales for Sky Digital Media stretching from 2006 to 2008. He was also member of the Advisory Board for Mobile Interactive Group from February 2010 to August 2011.