James Croft

JC

Senior brand strategist

Jellyfish
A collage of ads one person saw in a day
The Drum Network

Getting my 10,000 ads a day: Insight, a bit of insanity, and ‘Homo Adverticus’
An AI rendering of a battle between human and machine
The Drum Network

Can AI really replace brand strategists?
A bonfire
The Drum Network

With NFTs we need to augment the real world, not attack it
Jellyfish considers the evolution of car design and predicts what's next.
The Drum Network

What can electric car design tell us about the importance of brand cues?
As disruption and uncertainty surrounds the NFT space, Jellyfish questions its future.
The Drum Network

NFTs aren't dead for brands yet. Welcome to NFT 2.0