7 April 2014 - 4:56pm | posted by | 0 comments

Marc Jacobs takes to Twitter to find face of new campaign

Marc Jacobs takes to Twitter to find face of new campaignMarc Jacobs takes to Twitter to find face of new campaign

Given that today is #selfieday, there is no better time to report that designer Marc Jacobs is foregoing model agencies to find the face of its new campaign, and is turning to Twitter.

People are asked to send their selfies with the tag #CastMeMarc to be the new face of Marc by Marc Jacobs.

This is not the first social move from Marc Jacobs – the fashion house opened a Tweet Shop during London Fashion Week, which saw members of the public able to make purchases simply by tweeting about the brand.

Don't miss out... Get your Social Media news by email

See all specialist newsletters

20 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...