13 September 2013 - 12:29pm | posted by | 1 comment

First the Twitter hotel, now the 'world’s first' Instagram hotel has opened its doors

First the Twitter hotel, now the 'world’s first' Instagram hotel has opened its doorsFirst the Twitter hotel, now the 'world’s first' Instagram hotel has

An Instagram hotel has opened in Sydney, Australia, giving users of the picture-sharing site a free night’s stay if they have over 10,000 followers. For everyone else it's $140 a night.

Paul Fischman CEO of the 8Hotels Group – owners of the hotel – told Mashable that: "There has always been a strong, intrinsic link between travel and photography. But the advent of social media and Instagram has made photo-sharing an even bigger part of the traveller's experience.

"People not only want to visit and stay in beautiful places, they also want to capture and share it with their friends and networks as it happens.”

Named 1888 Hotel, after the first Kodak box and roll camera, there is a ‘selfie’ space at check-in while a giant digital photo frame hangs in the reception with a revolving digital mural of Instagram images taken by guests. iPads can be found in every room, encouraging guests to snap the boutique hotel, which has been design to provide the perfect Insta-shots from every angle.

The Instagram hotel was unveiled shortly after the world’s first Twitter hotel opened in Mallorca, offering tweeters a true ‘Twitter experience hotel’ where residents can tweet, hashtag and Vine to their hearts content.

Comments

23 Sep 2013 - 12:52
jlarrison

This is a great marketing stunt, but you can buy 10,000 Instagram followers for about $5. They really need to do something around engagement versus followers if they want to run a promotion like this. Otherwise you might end up with a lot of people staying at the hotel that are giving you no marketing value at all.

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